Gustavo Garcez
E-commerce Manager for retail
Open to new roles, projects and consulting in e-commerce, digital channels and AI for retail.
Based in Manaus, Brazil. I reply by email or on LinkedIn.
Description
I lead e-commerce and digital transformation at Grupo Queiroz, a leading name in packaging, disposables and food service supplies, with 30 years in business and 19 physical locations. I took the new VTEX operation live with 7,000 SKUs and two branches integrated, pulled iFood out of a plateau that had lasted since 2024, nearly tripling monthly revenue, and grew e-commerce 70% year over year.
Before that, I spent over 7 years at Grupo Tapajós, a pharmacy retail group, where I moved from sales operations and customer service to running digital channels. There I built the iFood operation from scratch, connecting more than 100 stores, and turned the brand’s own website into a sales channel, leading paid media, SEO and KPIs with in-house teams and agencies.
Coming from sales and customer service, I look at digital from the side of both the seller and the buyer: well-designed processes, data tracked closely and a frictionless experience. AI is an operational tool for me, in content, SEO, images and data analysis, so the team can scale without losing quality.
Specifications
| Current role | E-commerce Manager, Grupo Queiroz |
|---|---|
| Platforms | VTEX, Linx Commerce |
| Channels | Own website, marketplaces and super apps (iFood) |
| Media and search | Google Ads, Meta Ads, SEO and Google Business Profile |
| Applied AI | Content and descriptions, SEO, images, data analysis |
| Languages | Portuguese and fluent English |
| Education | Bachelor’s in Marketing (Estácio), E-commerce Manager course (ComSchool) |
| Based in | Manaus, Brazil |
Delivery history
New e-commerce operation on VTEXLive
Challenge. Move the digital operation of a group with 30 years in business, 19 locations and a broad range of disposables and food service supplies to a platform that can keep up with its growth.
What we did. I led the VTEX migration end to end, from planning to go-live: catalog, branch integration, shopping journey and operations, connecting digital to the reality of the physical stores.
- SKUs live on VTEX
- 7,000
- branches integrated at go-live
- 2
Growth restarted on iFood and the brand’s own websiteLive
Challenge. iFood sales had been flat since 2024, and the website kept hitting the same ceiling.
What we did. I reorganized both channels with a KPI routine, assortment and storefront reviews, performance media and continuous experience improvements.
- monthly iFood revenue
- ~3x
- monthly website revenue, above the old ceiling
- +66%
- year-over-year e-commerce growth
- +70%
Digital channels built from scratchCompleted
Challenge. The pharmacy chain did not sell through super apps, and its website was not yet a revenue channel.
What we did. I built the iFood operation from scratch, connecting more than 100 stores, and turned the website into a sales channel with paid media, SEO and KPI tracking. I also oversaw the project to migrate the website to Linx Commerce.
- stores connected to iFood
- 100+
- of the chain’s sales coming from digital
- 4%
AI in e-commerce operationsLive
Challenge. Keep catalog, content and analysis up to date with a large product range and a lean team.
What we did. I brought AI into the e-commerce routine: SEO-optimized product descriptions and content, image editing, sales data analysis and support for website management.
- Content and SEO produced at scale for a catalog of thousands of SKUs
- Consistent product images without relying on a studio
- Faster sales analysis to decide on assortment and campaigns
Let's talk?
I reply by email or on LinkedIn.